A leading multinational client active in the chemical and resin spaces has launched an innovation team focusing on identifying and developing products and offerings for the future. One of the group’s priorities is to explore innovative technologies and approaches to increase sustainability for the company’s portfolio. The viability of such products depends on a variety of internal and external factors, including:
- Market potential
- Customer requirements
- Regulations
- Production capacity
- Supply chain considerations
- Technical considerations
- Costs
With these considerations in mind, the client is exploring the market viability of Polybutylene terephthalate (PBT) made from renewable feedstocks.
To develop this product development and commercialization roadmap, PP&A structured a study to assess fiber-based markets/applications for PBT by exploring the following details:
- Identify key application areas for sustainable PBT products and identify target customer groups to serve
- Define the value proposition of PBT compared to other fibers (PP, PET, etc.)
- Estimate market/application size and growth rate for sustainable PBT in key application areas
- Determine the market size and average resin price(s) of competing products and other sustainability fiber materials in the market
- Lay out the technical requirements and key value drivers for each market/application
- Identify potential development & validation partner(s)
This market/application assessment focused on the geographic areas of the Americas, Europe, and Asia. For this engagement, PP&A employed an expert interview-based study, gathering insights from executives from both the consumer and production perspectives.
Using a targeted expert interview-based study, PP&A was able to highlight specific opportunities, trends, and challenges to be expected when investing in and offering resins made from renewable feedstocks. This included the expected value proposition based on sustainable product attributes and included:
- Assessments on added value
- Implications on customer demand
- Potential price premiums
- Anticipated obstacles to overcome
In addition, we developed a phased Go-To-Market plan to roll out a new line of sustainability-focused PBT products targeting prioritized markets and application areas.
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Contact UsAt PP&A, we are dedicated to empowering businesses to excel through strategic innovation. We integrate deep industry insights with comprehensive analytics to develop bespoke solutions that propel growth and enhance performance. Our services encompass a broad spectrum, including:
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