PP&A Case Study
Enabling Expansion of Service Offerings for a Global IT Services Company
Expert Interviews and a Capability Assessment Shape an IT Services Firm's Move Into Consulting
Client Situation

A major IT service industry player, our client has built a strong reputation in providing staff augmentation and technology-focused services. As the market continues to evolve, the client decided to explore expanding their service offerings, moving into more sophisticated consulting services to stay ahead of the competition.

The client faced challenges sustaining growth and differentiating themselves in an increasingly crowded market. They needed to assess the feasibility and potential benefits of expanding into strategic consulting services to capitalize on emerging opportunities.

Our Approach

Market Research and Analysis

PP&A combined expert interviews with desk research to map how the market for professional and consulting services was changing and what it would take for a technology services firm to compete in it. The analysis covered demand for specialized expertise in emerging technologies and industry verticals, consolidation among service providers, and the engagement models and value-added services buyers expect.

Assessing Internal Capabilities

Our team assessed the client's strengths and areas for improvement in terms of knowledge workers, thought leadership, and technology-focused expertise. We measured their capabilities against industry benchmarks and best practices identified through our research. Based on our findings, we recommended investments and strategic initiatives to build a strong consulting practice.

Client Results

PP&A delivered a phased plan for the client to move from staff augmentation and technology services into strategic consulting. The plan set key milestones and performance indicators to track progress while limiting disruption to the existing business. It rested on three elements: a view of the market and its threats and opportunities, an assessment of the client's knowledge workers, thought leadership and technology expertise against industry benchmarks, and an expansion strategy with clear milestones.

The work equipped the client to assess its move into higher-value consulting with evidence from experts and the market. It also identified the investments and strategic initiatives the client would need to build a strong consulting practice.

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