PP&A led eight one-hour moderated interviews in February and March 2024 with United States-based security decision-makers and practitioners at enterprises of more than ten thousand employees: chief information security officers in healthcare, insurance, technology and luxury goods, a head of global security operations in defense, a chief technology officer for security and resilience, a network security engineering executive in pharmaceuticals and a senior cloud security engineer in medical devices.

Each conversation opened with the practitioner's day-to-day reality, how they buy security and which threats worry them, then moved to a live walkthrough of the hub. PP&A captured first impressions and then section-by-section reactions to the sub-navigation, the side links, the insights and blog area, the "how we help" block and the products and services section, and tested a revamped resource hub concept. The top-line report paired each section's findings with specific design recommendations.

The client received a top-line report that paired each section's findings with specific design recommendations. It opened with how enterprise security leaders buy: how many vendors they run, how often they switch, where they turn for advice, and which threats worry them most. It then followed the walkthroughs: first impressions of the hub, how easily participants reached the products and services, how they read the link between the security offerings and the company's cloud, and how well each section served them, from the sub-navigation to the insights area. It closed with reactions to the resource hub concept. The report gave the security marketing and web experience teams a view of the hub from the people it was built for and a concrete set of changes to take into the next iteration of the design.