PP&A designed an interview guide in eight sections: the interviewee's experience with AI agents, where in the lifecycle agents add the most value and how that value is quantified, pricing models and monetization, decision-making and risk management, commercialization and market dynamics across the three tiers of vendors, multi-agent approaches and integration formats, and expectations for the next one to two years.

In March and April 2025 the team led in-depth interviews with engineering and technology-procurement leaders who had used or evaluated agents for coding, documentation, testing or deployment. PP&A synthesized the conversations into an interview-findings readout organized around four themes: agents in the development lifecycle, budgeting and productivity, costs and pricing, and adoption and future trends.

The client received a readout on how engineering and procurement leaders think about agents in practice. It described where organizations were exploring agents across the development lifecycle and where human oversight stays in place. It covered how teams budget for development work and how they try to measure what an agent contributes. It set out which pricing structures large buyers would accept and under what conditions, and how leaders expect adoption to move from pilots into production. It also captured how they expect agents to specialize across the lifecycle and what that means for development teams. The overall signal was measured, step-by-step adoption rather than a rapid shift.

The readout gave the client a grounded view of pricing tolerance and adoption pace to feed its commercialization plan.