A Fortune 10 technology company selling an AI coding assistant wanted to help its enterprise customers turn license purchases into lasting use. Its customers kept asking how to measure the impact of code assistance, and public research had shown that a large share of developers did not trust AI-generated code. The company hypothesized that successful adopters move through four stages, trial, scaled rollout, optimization and continuous renewal, each with its own activities and metrics, and wanted to test that model against real enterprise rollouts.
It also wanted to understand how teams expected to organize themselves in three to five years, what vendors could do to speed the cultural and human side of adoption, and where trust in AI output should sit between blind faith and complete distrust, so that it could publish a rollout playbook for its customers.
PP&A completed ten one-hour interviews in November and December 2024 with technology development leads and IT executives at enterprises of more than ten thousand employees in the United States and Europe, spanning financial services, telecommunications, media, technology, industrial equipment and defense-related engineering. The guide followed the adoption journey: which assistants were in use and for what, how adoption started and scaled, how decisions were made and by whom, what metrics justified the investment, the challenges met at each stage and the tactics that overcame them, the role vendors played, and how leaders saw AI-driven development evolving. The team synthesized the interviews into a report covering utilization, adoption dynamics, evaluation criteria, decision-making, strategic and cultural shifts, challenges and mitigations, vendor roles and future trends.
The report gave the client an evidence base for its customer playbook, drawn from ten enterprise rollouts rather than vendor assumptions. It traced the adoption journey from first experiments to enterprise-wide use and tested the client's staged model against it. It covered how organizations decide on and govern adoption, the metrics leaders use to justify the investment, the use cases that stick, the obstacles that stall rollouts and the tactics that overcame them. It also set out what enterprises want from vendors during a rollout and how leaders expect AI-assisted development, and their teams, to evolve over the next several years.
The client came away with a field-tested account of what separates rollouts that stick from those that stall, the foundation for the adoption playbook it planned to publish for its customers.
Our expert teams are committed to helping you navigate market complexities and transform challenges into substantial opportunities. Explore how our specialized services can drive your professional success by connecting with us today.
Contact UsAt PP&A, we are dedicated to empowering businesses to excel through strategic innovation. We integrate deep industry insights with comprehensive analytics to develop bespoke solutions that propel growth and enhance performance. Our services encompass a broad spectrum, including:
Join our Generative AI Executive Workshop and gain the strategic insights and hands-on skills to lead AI-driven transformation. Starting at $2,750 per participant.